Some editors simply carry out a project, capably and casually cutting a piece together. And that's fine. The accepted norm, really. Others, however, are engaged by a project. Want to immerse themselves in it. Become it. This is not the norm. This is Eric.

Eric wants to know everything you want to tell. If that means you've got a few quick notes or nominal instructions, he can work with that, keeping things crisp and clear and straightforward. If, however, you've got more to impart—background, message, motivation, issues, preferences, deliberations—he's on board with that, too. Because the more he knows about a piece, the better and more fully he can tell your story—explicitly and implicitly.

Consider this: Eric is a huge fan of movie trailers. Of the movies, too, sure, but of trailers in particular. The best of them, he thinks, take a complete, fully contained story and boil it down to its essence. Transport you and tempt you all at the same time. And that's what he endeavors to do for his clients: provide them with a finished product that engages and motivates viewers. It's the kind of immersion that can pay off immensely.